One Brand You Quietly Root For
Not because you own it.
Not because you work there.
You just like seeing them succeed.
Who is it?
Not because you own it.
Not because you work there.
You just like seeing them succeed.
Who is it?
Forget whether the product was good.
If you had to spend your own money today, would you still buy it?
Which product comes to mind first?
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Even if the product itself is identical, would better packaging make you more likely to buy?
I recently bought something I'd been putting off for years because I thought it was overpriced and probably overhyped.
After using it for a few weeks, I realized I should've bought it much sooner.
It got me wondering how many products we dismiss without really giving them a chance.
What's a product or service you avoided for a long time, then ended up loving once you finally tried it?
Minutes? Hours? Days? Weeks?
What's your process?
Could be endless emails.
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Fake urgency.
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Popups everywhere.
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Complicated pricing.
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What's the one thing that instantly annoys you as a customer?
A few days ago I clicked an ad, visited the website, compared options, read reviews, and eventually bought the product.
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Halfway through the process I realized I was basically following the exact customer journey marketers talk about all the time.
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It made me wonder how often this happens without us noticing.
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As marketers, we spend a lot of time analyzing consumer behavior.
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But we're consumers too.
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When was the last time you caught yourself being influenced by good marketing?
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What did the brand do right?