

Marques Brownlee video looks at how appealing to enthusiasts can help a new company break into a market but lead to eventual challenges for the company and the early adopters.
The most important thing he mentions is that there are two problems with enthusiasts. One is they are a very small portion of the market. Too small to sustain a company in the long run. Second is they are fickle and will move on if they feel they're being ignored. But the company has to move on. --- This might also help people understand why they're unable to get their friends to switch from Maverick to Slate mentality. We're different.
Sign a purchase agreement before delivery?
Slate sent another email explaining tomorrow's pricing and pre-ordering. Step 3 says "select financing and sign a purchase agreement when your delivery window gets closer". Why do I have to sign an agreement before the delivery window? Are they going to paint me into a corner where I have to to sign a purchase agreement even possibly before I have a test drive?
Slate versus golf cart
I've changed my perspective. Up until now. I've been comparing slate to a rivian r2. Of course I'd have to add all the options to the slate and it would still be cheaper but it starts to get hard to choose. My wife wants to buy the r2 and that's the only thing she's interested in. So do we really need two r2s? Then I decided to compare Slate to the other vehicle I want which is a golf cart. Problem is I'm not allowed to drive on the streets near my house. I can do it in the nearby downtown area but to get there I have to go through the other streets. So one option is I buy a low-speed vehicle which is just a golf cart with all the options like lights and seat belts and then it has to be insured like a car. That can cost between $10 and $20,000. The basic slate is not as open as a golf cart, but it's a pretty good compromise considering it could take me a lot more places than just the downtown area. I'd still have the option to put some lawn chairs in the bed of the truck and sit once I park.