Thoughts on changing your Shopify strategy because of AI shopping recommendations?
I run a store and have been wondering whether people are starting to treat AI discovery as an actual channel or if it is still too early? Prior to AI, strategy was pretty clear for me. Focusing on SEO, paid ads, marketplaces, and emails. But now it feels like more buyers are using chatgpt or other AI to look for buying recommendations.
Are people adjusting to this change or is this still one of those trends that will fade? Would be interested to hear if anyone has seen actual traffic, conversions or product mentions coming from AI tools and what strategies you apply.