Should I use ads? (I will not promote)
I recently launched my startup and got to 100 users within 5 days.
At the end of this month, a startup accelerator will check in on my progress before deciding whether to accept me.
Right now, about 80% of my growth is organic. I’ve only spent around $10 on TikTok ads.
The mistake I made is that I didn’t use a unique tracking link, so I can’t clearly separate paid users from organic ones. But the TikTok campaign showed a cost per landing page view of about $0.08.
My question is:
Should I keep running ads with a bigger budget to grow faster?
Or could that look bad to the accelerator, like I’m “buying” users instead of proving real organic demand?