b2b founder, product's great, retention's strong, and i still can't crack distribution. starting to think i'm the bottleneck.
seed stage. people who use the product genuinely love it, retention is real, and the ones who find us convert at a rate i'm happy with. that last sentence is the entire problem: "the ones who find us." nowhere near enough of them do.
i'm an engineer by background and i can feel distribution is a muscle i just never built. i can ship basically anything but consistently getting in front of the right people still feels like dark magic i'm watching other founders pull off while i stand there confused.
for the technical founders who got past this wall, what was the actual unlock? did you force yourself to get genuinely good at one channel, hire for it, find a distribution-brained cofounder, something else entirely? and how long did it honestly take before distribution stopped feeling like luck and started feeling like a system you actually control?
specifically not looking for "just do content" or "post on twitter bro" tier advice. looking for the real story of what flipped it from random to repeatable, because right now every good week feels like an accident i can't reproduce.