I spent $300 on Meta ads using soundcampaign and this is what I got in my SFA
Hello everyone, I'm from Latin America and I want to share my results because maybe it can be useful for someone here.
I invested $300 in Meta ads with 7 video ads, the campaign was running for around one month. I got about 2k followers in my playlist. This is the soundcampaign dashboard.
Most of my listeners are from Latin America. Mexico and Colombia have almost the same quantity of listeners, but Mexico has many more active ones. So the country is more important than I thought.
And these are my total numbers in Spotify for Artists for the same period.
Also, Meta put almost all the money in only 2 of my 7 ads, so the other 5 never had a real test. For the next time I will put a spend limit for each ad.
But for me the cost per follower was low, so I'm happy with the result.
This is only one campaign and I have nothing to compare it with, so your results can be different. As much as I remember, someone already posted about this last week here so you can check that as well.
Hope y all learned something useful from this.