Is anyone else overusing FAQ accordions because of AI search?
I feel like I've accidentally created a new website design problem for myself.
I manage websites for multiple restaurant and hospitality brands, and over the last year I've started adding FAQ sections to a lot of pages because they seem helpful not only for visitors, but also for AI tools like ChatGPT, Gemini, and Perplexity.
The problem is... every page is starting to look exactly the same.
Private dining pages. Catering pages. Event pages. Hotel pages. Date night guides. Things-to-do pages.
Everything is turning into:
- Intro content
- Photos
- Details
- Giant FAQ accordion at the bottom
I still think FAQs are valuable, but I'm starting to wonder if we've all collectively decided that "just add an FAQ section" is the answer to everything.
For those of you building and managing sites regularly:
- Are you still relying heavily on FAQ accordions?
- Are you weaving these answers throughout the page instead?
- Have you found more interesting content patterns that still work well for discoverability?
- Has AI changed how you structure pages at all?
I'm especially curious because this feels like we're in a weird transition period where FAQs have become both a UX tool and an AI discoverability tool.
Would love examples of what's working for others.