u/leadstream-agency

SXO: Search Experience Optimization
HEO: Hybrid Engine Optimization
VSEO: Video Search Engine Optimization
GEO: Generative Engine Optimization
AEO: Answer Engine Optimization

At this point, it feels like every new behavior, platform, or SERP feature gets turned into a “new discipline” …

I’m not saying the ideas behind them are all wrong.

But is this really helping anyone?

For most clients, it just makes SEO sound more complicated than it needs to be. For most practitioners, it feels like we’re constantly renaming the same core principles.

Maybe I’m being cynical, but it feels like the industry is addicted to renaming things so they sound new.