If SEO is already making you money, what makes a price increase fair?
We run SEO/content growth for service businesses at $1.5k/month.
The work is finding missed search opportunities, building service/content pages, improving existing pages, internal linking, and tracking actual leads - > Up the traffic and Up the conversions.
Our last client came in with weak service pages and very little visibility for high-intent searches. After a 3-4 months, and running our loop, organic inquiries increased enough that the retainer became net-positive for them.
Across 7 clients, all have seen a positive delta in leads, visibility, or revenue.
Question for small business owners:
If an SEO vendor was clearly making you more than they cost, what would make a move from $1.5k/mo to $2.5k–3k/mo feel fair instead of greedy?
Better reporting? More output? Revenue attribution? Grandfathering existing clients? Something else?