The Manivelle N°65 Quentin by Manivelle
What I really like here is the way practicality becomes the identity of the bike.
The front and rear racks are obviously there to carry things, but instead of trying to make them disappear, they are really put forward as part of the design > oranged!
When a product has something innovative or different, that difference needs to be visible. From ten meters away, you should already understand that this is not just another bike. There is something special happening.
By keeping the frame white and making the functional additions bright orange, the innovation is immediately highlighted. You see the racks first, you understand that they are important, and then you naturally start reading how they work and how they connect to the bike.
That’s an important part of design: not only creating a new function, but also making that function easy to see and easy to understand.
If the user has to look closely, read a description, or have someone explain why the product is different, then part of the design opportunity has been missed.
Good design is also about communication. The function has to work, of course, but ideally the product should communicate what makes it unique almost intuitively. leManoosh.com