Sharing some learnings from how Claude's been running my startup's marketing
So I've been doing basically all my startup marketing with Claude for about a month now, and it's saved me a stupid amount of time, thought I'd share incase its useful to other founders on here.
Context: It's called lumotalk, and is mostly vibe coded with Claude. Latest thing we've built is an interesting financial snapshot tool that shows where you actually stand financially vs people your age in the UK, and is what Ive been running ads for. Link in comments if you wanna see it.
Main thing I figured out is don't just use it in a chat window, set it up as an actual project in Claude code. In a chat, it forgets a lot of the context so you end up explaining your brand and fonts again a lot of times, as a project it just remembers all of it. i do the copy and the design in there now and the ads come out as finished images ready to go.
Did take a bit to set up, first couple weeks was mostly me fixing the same mistake twice then telling it to write the rule down so it wouldn't do it again. There's a file it keeps (named as Claude.md) thats basically become the brain of the whole thing now, every lesson goes in there and it actually stopped repeating them.
4 weeks in, the whole look is locked so i can throw together 3 or 4 versions of an ad in a few mins and properly A/B test them on reddit. A bit of faff early on but the ROI since has honestly been mad.
Anyone else running their whole thing through Claude like this? Curious how you've got it set up or if you have any learnings to share.