u/manuwgm

Hi everyone,
I’m a stonemason from Germany, and I’m looking to improve my business through Google Ads.
My company is located west of Munich, and there are quite a few competitors in my area. Most of my work is related to gravestones.
I’m wondering which type of Google Ads campaign would be more effective for a local business like mine: Search or Performance Max? (budget: 20€ per day)
Also, do you have any general tips for running Google Ads successfully for a local business? For example, any advice on keywords, budget, targeting, or common mistakes to avoid would be greatly appreciated.
Thank you very much for your help!