Why do I suck on TikTok
Hey!
So in the past 12 months I've grown two instagram accounts to 20k and 6k followers. However their TikTok equivalents made it to 5k and 2k respectively. I have videos on instagram going "semi"-viral with 50-250k views that are sometimes sitting at 2,5k views on TikTok.
I'm doing content for a global audience out of Germany. When I scroll through my own TikTok feed I notice that 80-90% of the videos I get are german. Also when looking at viral TikTok videos, most of them are of very low production quality - basically just someone talking to the camera. The videos I do have more production quality with more cuts, overlays, etc.
So is it futile to reach a global, english-speaking audience from a non english speaking country? Also do I need to adapt my videos from those more "scripted", production heavy ones to a (seemingly) lower quality, more personal style?
Really curious about why TikTok works so differently.