Home Renovation for Montreal
Hi everyone, I’d appreciate your help and advice.
I’m managing an account for a full home renovation service in the Montreal area with a monthly budget of $1,500. The challenge is that the market is quite limited — estimated search volume is only around 100–200 keywords per month — and competition is high.
I ran a Search campaign for one month using phrase and exact match, but it generated 0 leads. Previously, the account was getting 1–2 leads per month using broad match, but without a negative keyword list.
Since then, I’ve built a strong negative keyword list to improve traffic quality.
Now I’m considering switching to Performance Max with this negative keyword list and stronger creative assets.
Do you think this approach could help improve lead generation in this case?