If you've ever created training, documentation, or product videos, you've probably worked with a subject matter expert (SME).

Sometimes they know everything... and have trouble deciding where to start.

Sometimes they skip important details because "everyone knows that."

Sometimes they dive so deep that a five-minute video turns into an hour-long conversation.

This week's Tip Tuesday, we want to hear your best advice for working with SMEs and turning their knowledge into clear, useful content.

What's helped you get better information, ask better questions, or make the whole process smoother?

Bonus points: Share a lesson you learned the hard way or a question you always ask before you hit Record. And tell us how you're using the Camtasia Suite to help you along the way.

When you're creating videos, screenshots, documentation, or tutorials, it's easy to assume viewers will naturally look at the thing you're talking about. 

In reality, screens get busy fast. 

This week's Tip Tuesday, we want to hear your best tips for directing attention and making content easier to follow. 

Whether it's something you do while recording, editing, annotating, or designing visuals, what helps your audience focus on the right thing at the right time? 

Bonus points: Share an example or screenshot. 

What's your tip?

I'm curious about the role Customer Education and learning content has had and does play in building customer loyalty (which in the world of Sass businesses, may use the format of elearning) and any insights ya'll might have.

What do companies do that cause you to want to be loyal to their tool or service? E.g. You are a fan, and you are willing to continue to use their tools and advocate for it in your organization, recommend them, and/or excited to be connected with them.

I realize it's a high bar - but if you've had that kind of experience, what helped you to feel that way?

I'd love to hear any experience you're willing to share.

Maybe it was a customer service experience, or some content the org created (how-to, certification, webinar, etc...), or maybe there was something about their style that you connected with. Or was it the community surrounding it?

I'm looking for any insights that real folks have had with companies. No need to name companies or products, but if you're a fan and want to you can.

My hypothesis is that there are lots of points that turn someone from customer to fan and build loyalty. They're all important parts, and learning content is a important piece of it.

I've been in the world of instructional design for a long time, and a lot of that has been related to video-based learning. I often speak about making videos. I want better understand what is and isn't working.

I’m looking for your insights on what you like and dislike. Both as a creator and a consumer of video for learning.

What do you most often dislike? If you make training videos, what mistakes do you see most often?

What actually do you like about video? In what circumstances does video work really well for you needs?

I'm hoping to use any insights I gain to help me better understand current use cases, challenges, and likes and dislikes to help me get better at both teaching and using video.