u/matthewM7607

i run a small software business that sells to small ecommerce stores. cold email and instagram dms have actually worked for getting customers, but it's slow and every customer is basically one conversation at a time

for those of you who sell to other small businesses, what helped you get known more broadly? partnerships, content, trade groups, referrals, something else?

also my product is seasonal so i've got a short window each year, if anyone's dealt with that i'd love to hear how you handled it

solo dev, app's been live on the shopify app store for a bit and i've got a paying customer. so far cold email and instagram dms to small store owners have actually worked well for getting individual users, but it's slow and one at a time

curious what's worked for others to get broader awareness. things i'm wondering about:

• how much does app store listing optimization (keywords, screenshots, reviews) actually move installs early on?
• has anyone had luck partnering with agencies or theme devs?
• content/seo, youtube tutorials, shopify community forums, worth it or too slow?

my app is seasonal (holiday related) so timing matters a lot, if that changes anything. would love to hear what actually worked vs what you wasted time on

Made a proof-of-concept this weekend — a script that detects the date and swaps your site's colors/banner/decorations for whatever holiday is coming up (Halloween, Christmas, BFCM, Valentine's so far), then reverts automatically when it's over.

Demo here, no signup needed, just click through the holidays: https://matthewmigs.github.io/holidayify-demo/

Genuinely asking before I build more: is this a real pain point for anyone else, or something you'd rather just do by hand? What holidays would actually matter to you if I built this out properly (Shopify app, more themes, etc)?