r/ShopifyAppDev

For those building Shopify apps, how do you guys track the impact your app is having on merchants?

For example, how do you measure things like:

Revenue generated/influenced by the app
Conversion rate uplift
AOV increase
Additional orders
Overall merchant ROI

Do you set up your own tracking and attribution system?

Would love to hear how other app developers are setting this up, especially for apps where the impact isn’t as straightforward to attribute.

If you run any kind of system with any of these kind of systems, have you seen better results from traditional points systems or giving customers some form of store credit/value they can use toward their next purchase?

Mainly interested in what gets people to come back and make that second or third purchase.

What systems or incentives have worked best for you? And have you found that customers engage with points enough for them to make a noticeable difference?

I’m not sure if it’s just me, but recently our traffic has been declining like crazy especially page views and installations. I’m comparing this to the same period last year and the difference is huge.

Even the traffic from Shopify Ads,

How are things looking on your end?

Hi everyone,

I'm a Shopify Partner. I've developed apps for Google in the past, but I realized the real problem was installing apps and selling them.

The real problem wasn't developing the app. I understand the same problem exists for Shopify apps.

I err ?

Thanks

Ale

I’d like to learn how other Indian brands are currently managing their Shopify stores, particularly as the business grows.

For those running a Shopify store in India:

• Which payment gateways do you currently use, and how has your experience been with them?
• How do you handle GST, tax calculation, invoices, and tax reporting?
• How do you manage payment reconciliation between Shopify, payment gateways, and your bank?
• Do you use any third-party apps or external software for accounting, GST, inventory, shipping, or payments?
• How much of your store requires custom development rather than Shopify's built-in functionality?
• Are there any workflows where you have to use a manual process, spreadsheet, or separate software?
• How has your Shopify setup changed as your order volume and number of products increased?

I'm mainly interested in hearing how Indian Shopify merchants actually run their day-to-day operations and what tools/workflows they use.

If you're comfortable sharing, it would also be useful to mention roughly how large your store is (for example, orders/month), since the setup can be very different for a small brand versus a larger one.

Hi guys! I'm developing an app that's currently awaiting review called Margn. It lets you see your profit in real time by automatically removing ad costs, simply by connecting your accounts.

It also features AI integrations that tell you which costs to cut and which products are winning and which ones to focus on. That's why I created a modern, sleek interface.

However, I'm worried about my UI; I don't know if it will be approved for the Built For Shopify badge. All the apps that have it are minimalist and simple, not like mine.

Do you have any advice? Even general advice, thanks.

https://preview.redd.it/59qtzi13xtjh1.jpg?width=1392&format=pjpg&auto=webp&s=ffaf6c28449c64d573afa6c7a0dfd35920887482

What’s your preferred notification Channel for internal operations team communications? For example, how do you alert team members about a potential stock out situation or a delay situation or an exception or a SLA breach in order to escalate for action?

Email, SMS, Slack, Teams, or apps like Pushover, PagerDuty, etc.

Hey everyone, I’m a full-stack developer, and I need to share a deeply frustrating experience regarding the Shopify App Store review process and the inconsistent enforcement of their rules.

For the last 8 months, I’ve been working solo to build a custom Cash on Delivery (COD) order management app. For context, I build specifically for the MENA and Algerian markets. In this region, e-payment is practically non-existent. Merchants rely entirely on COD, and using the standard, multi-step Shopify native checkout destroys conversion rates. Merchants demand fast, one-click custom storefront forms.

I built exactly that using a modern stack (React, Next.js, Prisma, Supabase).

During the review, my app was rejected, and my Partner Account was slapped with a 1-month submission restriction (until September 3rd). The reason? A violation of Rule 1.1.2 (bypassing native checkout) and issues with Protected Customer Data (PCD), specifically collecting data "outside of Shopify."

The Double Standard: Here is where it gets completely unfair. There are several COD apps currently active and approved on the Shopify App Store—like Leadform—that operate using this exact same architecture. They provide custom storefront forms, bypass the native checkout, and route customer data outside of Shopify (some directly exporting to Google Sheets).

Why is an established app allowed to bypass native checkout and export PCD, but a solo developer gets their account suspended for building the exact same workflow?

The Technical Contradiction: Shopify Support claimed the issue is routing PCD outside their ecosystem. But from an engineering standpoint, this makes zero sense. Shopify natively provides and encourages the use of Webhooks, which are literally designed to send Protected Customer Data to external servers. How is standard data routing via webhooks or API endpoints completely fine, but my specific app’s data flow is a bannable offense?

When I tried to appeal and requested to speak with a Technical Specialist to explain this architectural contradiction, I was stonewalled. I was given responses by a "Money and Tax Specialist," sent in loops, and told they "do not evaluate other partners' apps based on complaints."

Why I am posting this: I am more than willing to adapt my architecture to comply with the rules. But how are developers supposed to build on a platform where the rules are a moving target? If a specific technical flow is banned, it should be banned for everyone. Permitting established apps to break the rules while suspending indie developers who follow their precedent is entirely unfair.

Has any other developer faced this specific PCD / Checkout bypass contradiction? How did you navigate the review process without completely destroying the fast UX that COD merchants require?

I’m curious where people actually landed. Did you find something that covers what you were using Mantle for, or are you just... doing without for now?

Hi, everyone! I'm looking for a highly skilled individual to help build out a Shopify store using a website that's already in place. I lead development for my company and we're looking to create an online "Linen Shop" that allows customers to place orders through the website for pick up in store. This isn't an ongoing project but a one time build out with listings that can be duplicated/copied and easily changed in house based on the items we decide to stock.

Please comment below with your email and I will be in touch with you! Timeline is ASAP :)

Question for those who have been developing apps for more than a minute. Do you notice seasonality in app installs?

I've found that August has historically been a slow month for website sales but I didn't think that would extend to app downloads. However since August has started things have felt slow, especially on the organic front. I am not doing huge numbers but where a bad day might be 25 free users / trials, now a bad day looks like 10 or 12. I want to check whether everyone has the same experience before I start ripping up all my app store content and rebuilding it. Thanks

For context I developed a app last year and it is live from Jan 2026 and only have 1 customer.

Searching for someone who can help to improve the app look and feel which will draw more customers eventually.

Not for free but can work on profit sharing on the number of installs or 50-50 partnership or want to sell at one time.

App definitely has potential as it uses Claude and eleven labs.

Happy to have a chat to discuss further.