
Boutique Pilates/Lagree fitness studio at St. Francis Square?
Hi neighbors! I'm considering opening a boutique Lagree fitness studio (think strength training x pilates on a reformer — similar to Core40, solidcore, bodyrok) at St. Francis Square next to the new Seafood City. The rent and buildout are $$$, but it's a new building, there's parking and it's near freeways. Before I move forward in the process, I'm curious to get your thoughts on the following:
On the fitness side: Is there a crowd in Daly City that would want boutique fitness? There's currently a Club Pilates and Orangetheory nearby, but Crunch feels like the main spot. Where are you all working out and what motivates you to pay for workouts?
On the location: How's St. Francis Square feeling these days with Seafood City open? Do you think it has potential to be a hot spot once more tenants move in or is it too buried in a residential neighborhood? There's currently only Seafood City and Cafe86 open.
On the concept generally: Unlimited classes are ~$289-385/month in SF, ~$399/month in Millbrae. Does something closer to $269/month unlimited feel realistic for Daly City?
Appreciate any honest feedback from people who know the area better than I do! (I lived in Daly City during covid but have since moved to South SF)