u/my-mate-mike

If you do, I'd love your thoughts...

I run a digital signage platform, and we're exploring adding ad management features.

1. What platform are you using, and are you white-labelling it as your own?
2. Do your advertisers get any self-serve access, or does your team manage everything?
3. What's the 'deal'? Do they get X hours of playback in a month? Is it tiered?
4. How do you handle proof of play/reporting for advertisers?
5. What's the most painful part of your current workflow?

Or am I wasting my time building this?!

Every year or so, I come back to paid ads.... I get sucked into the BS that Google sells and think, "I'll give it one more go", and every F**KING time Google wastes my money on BS traffic.

In any other industry, what they do would be illegal.

You can't walk into a restaurant and say " I want the steak please" and then they send out steak sauce, chips, a stake, and an albino turtle and then be expected to pay for it.

I DIDN'T ORDER AN ALBINO F**KING TURTLE, YOU CROOKS.

"Well, you didn't say you didn't want it, sir."

WHAT?!

Yes, yes, negative keywords. I've added hundreds. But at some point all that "intelligent AI" should be able to work out what I actually sell… surely?! That's literally the one thing it's supposed to be good at.

And then they have the audacity to ban accounts using Claude to try to optimise their ad spend.

Rant over.... until my next one. And there will be more.

So: prove me wrong. Anyone in SaaS actually made this work without it feeling like a slow mugging?

Those two lines tell the story of Juuno.co 's last 12 months.
Orange: organic search traffic.
Blue: referring domains.

https://preview.redd.it/keg2azk13iyg1.jpg?width=1600&format=pjpg&auto=webp&s=a6926577cc9ef7d28dc698ebabd1be56d2ca5b99

Google loved us. Then Google didn't. We're well and truly in the naughty corner (down almost 90% from peak).

Brutal.

And yet we're still growing every single month.

20% of people who start a Juuno trial convert to paid. When people find us, they choose us. 81 NPS. Insane.

So the problem isn't the product. It's the funnel above it.

We're working on it. Tighter SEO content. Smarter topical focus. More backlinks.

For the last five years, across every business we've built, it's always been 90% product, 10% website. That's totally flipped now and I won't make the same mistake again!

If you've been through a Google algo gut-punch and come out the other side, I'd love to hear what worked. Genuinely open to ideas.

Final note: I feel weirdly positive. Over the last 2 months I've learnt more about SEO than in my entire career. I feel that when we get out of this we're going to be in a much stronger position.

Context: Juuno is one of my 5 SaaS businesses. The others were also affected but nowhere near as much https://www.reddit.com/r/SaaS/comments/1nai0xs/i_have_launched_3_saas_business_to_combined_mrr/