u/nas_uslishat

We sell online courses. We have 4 flagship products translated into different languages. Each language version of each product has its own landing page.

1. Sexual Practices for Men - $109

1.1 English version
1.2 Spanish version

1. Sexual Practices for Women - $109

2.1 English version
2.2 Spanish version

1. Vision Improvement Techniques - $49

3.1 English version
3.2 Spanish version
3.3 French version

1. Wealth and Money Attraction - English only - $49
2. Plus 8 other courses that do not perform as well as the flagships. English only, $49 each.

Right now, we use a structure where each product and each language has its own separate campaign. We also do not use a Test/Scale structure. We simply launch new ad sets with new creatives, and if they perform well, we keep scaling them.

This worked quite well for a long time, but since February the results have become very unstable. So besides improving creatives, we decided to optimize the account structure as well.

We want to switch to a Test/Scale methodology (which seems like the right move, correct?), and right now we are thinking about the best structure.

As we understand it, Scale campaigns for the $109 products and the $49 products should be separated.

So one Scale campaign would include these products:

1. Sexual Practices for Men - $109

1.1 English version
1.2 Spanish version

1. Sexual Practices for Women - $109

2.1 English version
2.2 Spanish version

But this raises an important question: is it possible to combine genders and/or languages within the same ad set to give the system more signals and more variation?

Some GPTs tell us that we can combine the men’s and women’s products into the same ad set, but that we should absolutely separate by language.

Others say that we can combine all products, all languages, and both genders into one ad set, which would generate a huge amount of signals for the algorithm.

Our current opinion is that ad sets should be separated both by gender and by language, while using a CBO campaign that decides how to distribute the budget automatically. But in that case, each ad set would receive fewer signals, right?

For Test campaigns, our logic is to use ABO, with separate ad sets for each gender and each language, and then move winning creatives into Scale campaigns.

How would you structure this?

We are primarily interested in the $109 products, but if you also have recommendations for the $49 products, we would greatly appreciate it 🙏

We sell online courses. We have 4 flagship products translated into different languages. Each language version of each product has its own landing page.

1. Sexual Practices for Men - $109

1.1 English version
1.2 Spanish version

1. Sexual Practices for Women - $109

2.1 English version
2.2 Spanish version

1. Vision Improvement Techniques - $49

3.1 English version
3.2 Spanish version
3.3 French version

1. Wealth and Money Attraction - English only - $49
2. Plus 8 other courses that do not perform as well as the flagships. English only, $49 each.

Right now, we use a structure where each product and each language has its own separate campaign. We also do not use a Test/Scale structure. We simply launch new ad sets with new creatives, and if they perform well, we keep scaling them.

This worked quite well for a long time, but since February the results have become very unstable. So besides improving creatives, we decided to optimize the account structure as well.

We want to switch to a Test/Scale methodology (which seems like the right move, correct?), and right now we are thinking about the best structure.

As we understand it, Scale campaigns for the $109 products and the $49 products should be separated.

So one Scale campaign would include these products:

1. Sexual Practices for Men - $109

1.1 English version
1.2 Spanish version

1. Sexual Practices for Women - $109

2.1 English version
2.2 Spanish version

But this raises an important question: is it possible to combine genders and/or languages within the same ad set to give the system more signals and more variation?

Some GPTs tell us that we can combine the men’s and women’s products into the same ad set, but that we should absolutely separate by language.

Others say that we can combine all products, all languages, and both genders into one ad set, which would generate a huge amount of signals for the algorithm.

Our current opinion is that ad sets should be separated both by gender and by language, while using a CBO campaign that decides how to distribute the budget automatically. But in that case, each ad set would receive fewer signals, right?

For Test campaigns, our logic is to use ABO, with separate ad sets for each gender and each language, and then move winning creatives into Scale campaigns.

How would you structure this?

We are primarily interested in the $109 products, but if you also have recommendations for the $49 products, we would greatly appreciate it 🙏