Wizard's Vault has made me login consistently versus Log-in Rewards
As someone who returned last year after a 5 year break, I enjoyed the updates the game has gotten. But what got me hooked more this time around was the Wizard's Vault reward system. Before that we had this thing, which kinda sucked and wasn't engaging enough: https://wiki.guildwars2.com/wiki/Log-in\_Rewards
I remember just logging in, getting the stuff, then log out. At some point, I just stopped logging in because there was no incentive; it was passive rewards rather than proactive rewards, which Wizard's Vault has. I can get what I want immediately rather than wait for the 28th day reward.