Hi, im brand new to higgsfield and ai.
I created a 45 second founder video for an ad and i want to use ai to edit, enhance, polish etc. Is Higgisfield the right place for this? And if yes, what would be the best tool or model to do so.
Thanks!
I’ve been running Meta ads for my business for the past couple of months, mostly using standard maximize conversions optimized for purchases.
Results have been pretty inconsistent. Some ad sets perform at a strong ROI for a few days, sometimes even a week or two, and then performance drops off. Others never really get going. I do have a few ads that consistently generate purchases, but the CPA is not very stable.
For context, my budget is around $150–$200/day, and the product is priced at about $280.
I’ve recently been learning about cost cap, and honestly it almost sounds too good to be true.
My understanding is that Meta will try to get conversions while keeping the average CPA around the cap I set. So my question is: does Meta actually do a decent job of delivering customers at or near that target cost when it spends?
And if so, why wouldn’t I eventually run most purchase campaigns on cost cap once I’ve tested enough creative and know which ads have the potential to convert?
The cost cap I’m considering is within the range that some of my ads have achieved in the past, although not consistently. So I know it’s possible, but I’m trying to understand whether cost cap is actually a reliable way to control CPA or whether there are tradeoffs I’m missing.
Would love to hear from anyone who has used cost cap successfully, especially for ecommerce products in the $200–$300 range.