How did you get your first users and first paying customers for your app?
Hey everyone!
I'm an indie iOS developer and I've recently launched my app on the App Store.
The app is live, but I'm at the stage where getting the first real users and, especially, the first paying customers is proving to be much harder than actually building the app.
I'd really like to hear from people who have already gone through this stage.
A few things I'm especially curious about:
- How did you get your first 10–100 users?
- Where did your first paying customers come from?
- What marketing channel worked best for you?
- Did you use Reddit, TikTok, Instagram, X, Product Hunt, ASO, Apple Search Ads, influencers, etc.?
- Did you spend money on advertising? If yes, roughly how much?
- How long did it take before you got your first sale?
- What did you try that completely didn't work?
- If you were launching your first app again today with a very small marketing budget, what would you do differently?
I'm not looking for a generic "do ASO and post on social media" answer. I'd really appreciate actual experiences and numbers if you're comfortable sharing them.
For example: "I posted X times on TikTok → got X views → X downloads → X paid users."
I'm trying to understand what actually works for indie developers in 2026.
Thanks!