What If Dating Apps Are Optimized to Keep You Single? 🤔
Hello, my fellow conspiracy theorists in this subreddit.
I present to you The Dating App Paradox™.
Here are my three totally reasonable premises:
- Every private company exists to make money.
- Bumble, Tinder, Hinge, etc. are private, for-profit companies.
- They make a good chunk of that money from subscriptions.
Now for the conspiracy.
If a dating app actually helped you find your soulmate quickly... congratulations! You're deleting the app, cancelling your subscription, and riding off into the sunset. Great for you. Terrible for quarterly revenue.
So... is it really in their best financial interest to help you find the one?
Or is it more profitable to keep you in an endless cycle of:
- "This one has potential."
- "Never mind."
- "Maybe the next swipe."
- "Fine... I'll buy Premium."
I'm not saying they're intentionally matching incompatible people... but I'm also not saying they aren't. 😏
Imagine an algorithm whose real goal isn't "find your perfect match," but "find someone just compatible enough that you'll stay hopeful, but not so compatible that you'll leave."
The perfect business model is one where customers believe success is just one more swipe away.
Coincidence? Probably.
...Unless?