How to break the manufacturing software pricing model?
I had a company a few years ago, trying to sell digital Kanban / manufacturing execution systems. The reason I started it is to digitize and optimize manufacturers to prep them for my true passion, robotic automation.
What happened seems to be very typical in the industry: manufacturers don't have time to play around, which is why you need full-time sales effort to sell them, on-board and train them over multiple months, which then has to cost at least $3000/month to make any economical sense. I see this everywhere in the industry, and while I think these softwares are actually worth their money, they leave thousands of small manufacturers behind.
We eventually stopped the company as it is too hard to scale that way, but I have not forgotten about the product and just recreated it, which got easier thanks to AI.
My current thesis: many low-cost tools with very limited, easy-to-learn functionality that play well with others and hence capture the complexity and diversity of manufacturing. In turn, thousands of people can use them, making it valuable enough for the software make to maintain it and break the silly sales model.
I'd be glad for your thoughts here.