Starting SMMA – Cold calling is taking too much time, looking for better client acquisition methods
I recently started an SMMA focused on local service businesses like plumbers, electricians, roofers, and contractors, offering lead generation through Meta ads.
Today was my first real day doing cold calls and honestly, almost everyone said no. I expected rejection since I’m still new, but what I quickly realized is that cold calling takes a lot of time and energy, and it doesn’t really fit my current situation.
The problem is I’m still in school from 8 AM to 5 PM, so I don’t really have time to spend hours every day cold calling businesses.
Right now my biggest challenge is client acquisition.
I wanted to ask people who have actually built an SMMA or local lead generation agency:
How did you get your first clients?
Did you rely on cold calling, or were there better methods?
What actually worked fastest in the beginning?
Is there a more scalable way to reach local businesses?
I’m still learning and trying to figure out the most efficient way to get my first clients, so any honest advice would be appreciated.