We run a agency doing 150k/mo, here's some stuff that'll save u months of trial and error
hey guys
not selling anything just sharing stuff. if ur here to argue cold email is dead just skip this one, wasnt written for u
quick context so u know im not talking out of my ass - we send over a million emails a month across our clients, b2b companies of all kinds, saas, recruiting, logistics, agencies etc. here's some stuff that actually matters
dont put a link in email.
i dont care how good the offer is. spam filters and blacklist checkers flag domains that get reported, and links are the easiest way to get reported even when ur not spamming anyone.
save it for after they reply
warm up ur inbox for real, not for 3 days. 2-3 weeks minimum before u send anything real.
i know its annoying to wait but skipping this is why half the ppl posting "cold email doesnt work" think that
dont put all ur eggs in one esp basket. dont go 100% google or 100% outlook, split it like 50-50 or 60-40.
deliverability moves around week to week and u dont wanna get wrecked bc one provider had a bad week
use separate sending domains, never ur main business domain. if it gets burned u dont want ur real email getting caught in that
keep the first email short. like 3-4 lines. nobody wants to read a paragraph from a stranger they never asked to hear from
happy to answer q's, this stuff took years of testing to actually learn