Is $25/day enough to validate a new DTC brand with Meta Ads?
I’m preparing to launch Meta Ads for a new US-based fatherhood hat brand.
Product price: $40
No previous sales or Pixel data
Monthly ad budget: approximately $750
Initial plan: one sales campaign, broad US targeting, one ad set and 4–6 creatives focused on one product
I understand this isn’t a scaling budget, but would $25/day be enough to generate meaningful data and potentially the first sales?
Would you run $25/day for 30 days, or use a higher daily budget over a shorter testing period?