u/paymob1l

Ich baue seit etwa einem Jahr eine Buchhaltungssoftware für Deutschland (accuno). Seit einem Monat ist sie live, bisher mit zwei zahlenden Kunden. Es ist keine reine KI-Spielerei, sondern eine vollständige Buchhaltung: Belegablage, Bankimport mit automatischem Abgleich, wiederkehrende Buchungen, Berichte (BWA, GuV, Bilanz), Umsatzsteuer-Voranmeldung per ELSTER und DATEV-Export. Mehrere Nutzer können live gleichzeitig arbeiten.

Die KI ist der Einstieg: Du lädst eine Rechnung hoch, die Software schlägt dir die komplette Buchung vor (Konto, Steuerschlüssel, Gegenpartei), du prüfst sie gegen den Beleg und gibst sie frei. Ohne deine Freigabe wird nichts gebucht.

Die Software ist auf die Anforderungen von GoBD und DSGVO ausgelegt. Mit den KI-Anbietern gibt es einen AV-Vertrag, deine Daten werden nicht zum Training verwendet und du kannst sie jederzeit exportieren und löschen lassen.

Ich suche 5-10 Leute, die die Software drei Monate kostenlos im Alltag testen. Daten Import und Export sind jederzeit möglich, sodass euer "Fortschritt" nicht verloren geht wenn es euch nicht gefällt. Im Gegenzug wünsche ich mir Feedback: Was funktioniert, was nervt, wo liegt die Software falsch?

Und unabhängig vom Angebot interessiert mich eure Sicht: Womit bucht ihr aktuell und was stört euch daran am meisten? Oder anders gefragt: Was müsste eine neue Software mitbringen, damit ihr überhaupt wechselt und was würde euch von einem Wechsel abhalten?

The product: accuno is a full, one-suite bookkeeping platform for the German market (for now), not just an invoice-scanning tool. Upload an invoice, and the AI proposes the full double-entry booking: account, tax code (SKR03/SKR04), counterparty, you review against the source document and approve. But that's just the entry point. It also covers document storage, bank import with automatic open-item matching, recurring bookings, a petty-cash module, asset register, BWA/P&L/balance sheet reporting, VAT pre-filing straight to ELSTER (german tax reporting), and DATEV (german bookkeeping standard) export for handoff to a tax advisor. Crucially, it's live multi-user with real-time collaboration across a team, which is rarer than it sounds in this market. A lot of German bookkeeping tools are still single-user or bolt teams on as an expensive afterthought. Use case ranges from solo freelancers doing their own reportings to accounting firms running multiple clients (multi-tenant support).

A lot of the product direction comes from our own hands-on bookkeeping work plus an ongoing collaboration with an actual accounting firm. So beyond the AI/big-ticket stuff, we spend a lot of effort on small everyday friction: forwarding an invoice straight from your inbox instead of uploading it manually, one-click recurring bookings so you're not re-entering the same rent/subscription every month, and full traceability (corrections happen via storno + rebooking, never silent edits) so nothing gets lost when your tax advisor checks it later.

The market: German bookkeeping software is old, entrenched, and oddly fragmented. DATEV owns the tax-advisor relationship. Most SMEs never touch it directly, but their tax advisor does. Below that sits a layer of consumer SaaS (lexoffice, sevDesk, Buchhaltungsbutler, candis, FastBill) fighting over freelancers and small businesses. Dynamics that matter: (1) brutal compliance requirements (GoBD, immutable audit trails) mean "move fast and break things" isn't really an option, (2) the actual buying decision for a lot of SMEs runs through their tax advisor, not the SME itself, (3) data hosted in Germany is a real trust signal here, not marketing fluff.

Product analysis vs. competition: Most competitors are invoice-scanning + templated bookkeeping. You still need to know your own chart of accounts. We bet on the AI proposing the entire booking, so you're reviewing a suggestion instead of building one from scratch. We also lean hard into "we don't replace your tax advisor". DATEV export is a first-class feature, because alienating tax advisors is a great way to get blacklisted by the people who actually recommend software to SMEs in this market. Additionally one could also just invite the tax advisor to work in the accuno tenant directly.

Stage: Live for about a month. Two paying customers we've worked with since pre-launch as testers. Currently enough to cover our current running costs. Since going live we've run a small, low-budget Google Ads campaign to test demand.

Customer conversion strategy: This is the actual problem and it's worse than "conversion rate is low". It's zero. The Google Ads campaign gets clicks, so there's traffic. But nobody converts anywhere in the funnel: not into a paid plan, not even into our free tool (no-signup invoice data extraction) or the no-signup live demo. We price fairly and communicate pricing and features transparently. Cancel anytime, no hidden fees, clear plan comparison, so it's not an obvious "sticker shock" story, which makes it harder to diagnose. We genuinely don't know if it's a trust problem, a clarity problem, a targeting problem, or something structural on the page itself.

Roast away, but what I actually need eyes on is the marketing website (accuno.de/en, not the web app). Specifically why users aren't converting.