▲ 3 r/RepTime
Do you think AP have more to lose than gain from the Swatch collab?
I know there's a certain level of irony that I'm posting on a replica forum but I was genuinely wondering what AP expect to get out of this. Consider that they are an extremely exclusive brand, more so than Rolex and produce a fraction of units compared to Rolex.
I'm sure they aren't looking for new customers, but what might happen due to the surge in the brand name's popularity is masses of teenagers buying DHgate shitters for $80 strolling around actually might tarnish the brand.
Brand dilution is real. While not quite the same but Tommy Hilfiger comes to mind.
u/peatoire — 3 days ago