working on positioning AI hardware for global markets
I’ve been spending a lot of time recently on how to position AI hardware products for overseas audiences.
Most of what I’ve been working on sits in the AI vision / low-light imaging space, usually for safety or industrial use cases, and the interesting part isn’t the tech itself — it’s how you translate something very technical into something people outside the field can actually understand and use.
Things like messaging, landing pages, short-form content, and marketplace listings end up being where most of the work happens.
Curious how others here approach this kind of translation problem when it comes to hardware or deep tech products, especially when the target audience is global and non-technical.