u/raboughrara

Hey everyone,
I’m seeing a massive discrepancy between what Pinterest reports and what actually lands in my Google Analytics (GA4), and I want to see if anyone else is dealing with this recently.
Pinterest is showing a solid number of outbound clicks, but when I check GA4, I’m only seeing about 15% to 20% of that traffic actually show up as sessions. I know there's always going to be some drop-off between social clicks and GA4, but an 80%+ loss seems completely extreme.
For context on my setup: I do not use UTM parameters on my Pinterest links right now.
I'm trying to figure out if this is:

1. GA4 misattributing the traffic to "Direct" or "Unassigned" because I'm not using UTMs.
2. People bouncing before the site and GA4 script fully load in the Pinterest in-app browser.
3. Cookie consent banners blocking the GA4 tracking.
4. Just a widespread Pinterest reporting glitch happening right now.
   Has anyone else experienced this specific issue lately? If you have, did you find a way to fix it or get more accurate tracking?
   Thanks!

Hey everyone,
I’m seeing a massive discrepancy between what Pinterest reports and what actually lands in my Google Analytics (GA4), and I want to see if anyone else is dealing with this recently.
Pinterest is showing a solid number of outbound clicks, but when I check GA4, I’m only seeing about 15% to 20% of that traffic actually show up as sessions. I know there's always going to be some drop-off between social clicks and GA4, but an 80%+ loss seems completely extreme.
For context on my setup: I do not use UTM parameters on my Pinterest links right now.
I'm trying to figure out if this is:

1. GA4 misattributing the traffic to "Direct" or "Unassigned" because I'm not using UTMs.
2. People bouncing before the site and GA4 script fully load in the Pinterest in-app browser.
3. Cookie consent banners blocking the GA4 tracking.
4. Just a widespread Pinterest reporting glitch happening right now.
   Has anyone else experienced this specific issue lately? If you have, did you find a way to fix it or get more accurate tracking?
   Thanks!