u/ravenlordkill

My company started a sub stack almost a year back, and we have about a hundred subscribers - 100% of those subscribers have come from our efforts, none from substack. And traffic from Substack into our main website is negligible, single-digit numbers every month.

In my previous company, we had all of our content on our own website, and in a year we were getting 3,000 to 5,000 fresh visitors every month. This was after chat GPT.

I am seriously thinking about moving all the content back onto the company website. In the hope that it will be more trackable and we will show up more on searches and AI answers.

any suggestions for my situation? Has anyone moved blogs in one direction or the other that can share their thoughts?