u/real_overconfidently

We do a decent amnount of buyer calls around earnings and I’m running into a different problem now that we’ve been doing it for a while the calls are useful but every quarter the sample shifts a bit and the conversations go in different directions. 1 quarter we get deep into pricing and next quarter half the calls end up being about implementation.

Makes it harder to tell whether buyer sentiment really changed or we just asked different people slightly different questions

What do you do to keep enough structure in recurring checks that you can compare what changed without making every call follow the exact same script?