r/Marketresearch

I have a year of consumer insight exp and bachelor’s degree in psychology. I have gotten lots of interview, but no offer. I really need a job.

1. ⁠US, open to relocation anywhere
2. ⁠I would say Quant on client-side since thats what i have exp in, but open to anything
3. ⁠I have 1 year of internship exp in consumer insights. I graduated 2 years ago with a psychology degree, but that’s the only strong exp I have. I really need something asap because unemployment gaps are frowned upon.
   I do follow Insights Career.

Hi everyone I’m stuck in a market research phase in our company before we launch our products and market entry, however for that we need credible data and trends. When I look up I am constantly bombarded with shady research mills that publish pure garbage.

Does anyone have any list of legit research firms for now I only know IBIS World and Statista.

Hi all - advice needed. Have to decide between working in the consumer insights team at a tech company vs a big bank. I have previously worked at media agencies so tech seems more exciting but a bank seems more stable. I am also a parent. The tech company is mostly remote but crazy hours whereas the bank is 4 days in office but everyone peaces out at 3 pm (the commute isnt bad). My fear for the bank is it structured and silo'd which could be a good thing. The pay is high at the tech company but the fear off a lay off again scares me. The tech company is not FAANG but a company that we are all aware of globally and has a more popular competitor which is almost a verb now.

Yes I am lucky but I also went through two years of hell when I got laid off where I was upgrading my skills, networking, crying, therapy etc. (see post history and if you are looking for a job, you WILL land).

I have bachelor’s and a year of consumer insights at a widely known company but still having a hard time landing a full time job. Is it because I don’t have a master’s degree?

Is anyone familiar with VGM, the video game market research company?

If so can you share any info about the company or how similar market research companies work?

Do they have sales people?

I don’t know what I don’t know so I’m not sure exactly what to ask

Hey everyone,

After consecutive heatwaves, skyrocketing inflation, and the general rise in housing costs, I realized how difficult it is to find objective data when looking to move. I’m tired of territorial marketing blogs and biased "top places to live" lists that lack real depth and objectivity.

So, I started working on a side-project to fix this using cold, hard data.

The concept: You can either use a classic sidebar with filters and sliders, or simply type your life project in plain text (e.g., "1h max from Paris/London by train, €400k house budget, eco-friendly local government, and low annual rainfall"). An AI parses your prompt to pre-configure the filters, and the interface instantly updates a map with dynamic, overlapping data layers.

I've already started structuring the architecture and data pipelines (starting with France for the MVP, but fully scalable):

• Real Estate: Official transaction history (notary data) + government rental market indexes.
• Weather: Real 24-month historical data via Open-Meteo API (actual days of rain/sunlight, not just general averages).
• Local Politics: Affiliation/political party of the local mayor and council.
• Transit: Actual travel time to the capital (or custom hubs) using real-time railway and transit APIs.

My question to you: Is this an analytical tool you would actually use to shortlist and pick your next destination? What critical criteria or data layer am I currently missing that would make you confident enough to make a move?

PS: Nothing is deployed yet, I am strictly validating the dataset relevance and market interest before coding the UX.

I've been doing more consumer research lately and I'm starting to wonder if we've become too dependent on survey platforms.

Don't get me wrong, tools like Qualtrics, SurveyMonkey, Typeform, Google Forms, Alchemer, and QuestionPro have made it ridiculously easy to launch surveys. But sometimes I feel like because surveys are so easy to create, we end up asking too many questions that don't actually generate useful insights.

I've seen projects with 15 minute surveys trying to answer branding, pricing, packaging, messaging, product concept, and category questions all at once. Completion rates drop, people start straight-lining, and then everyone debates the data instead of the decisions.

Another thing I've noticed is that most platforms are really good at collecting responses, but much weaker when it comes to helping you design a good questionnaire. They won't stop you from asking leading questions, double-barrelled questions, or using scales that don't make sense. The platform does exactly what you tell it to do, even if the survey itself isn't great.

I'm curious how people here approach this.

• Which survey platform do you use most often?
• Is there a platform you genuinely enjoy using?
• What features actually save you time beyond basic survey creation?
• Have you found any platform that helps improve research quality instead of just making survey deployment easier?

Would love to hear from researchers, product teams, and anyone who runs surveys regularly. I feel like we're all optimizing for speed, but I'm not sure we're optimizing for better research.

Hi everyone,

I'd love to hear from people who work in market research, consumer insights, category management, or brand strategy.

Imagine you're assigned a product category you've never worked on before, and your goal is to understand the market and identify the best selling products and brands.

What does your research process look like from start to finish?

Where do you begin? How do you figure out who the market leaders are? What sources do you trust the most? Which tools do you use? How do you validate your findings when sales data isn't publicly available?

im currently trying to figure out if there's a real market for a b2b software tool before i build it. the issue is im still in high school, and have never worked at a company in my life - and neither have my parents, they were always self employed - so i have no inside view of how businesses actually run day to day.

the one bit of "data" i have is my parents' workflow. i've watched them work my whole life so i know pretty well what they'd want. but that's basically a sample size of one, and i imagine real companies run completely differently, so i don't know if their problem is anyone else's problem or just a one-off for their niche workflow.

so before i waste the summer, i want to do this properly:

• how do you actually research a market/industry you've never been inside? where do you even start? Is it possible?
• how do you go from a sample of one (a family member) to knowing whether it's a real market?
• whats the right way to run discovery interviews with people in an industry - how many, what do you ask, and will anyone really reply?
• any go-to sources for sizing a niche b2b market (how many potential customers, what they already pay, what tools they use, their workflows etc)?

Thanks!

I'm eager to learn how to do proper market research for stocks and finance.

A few questions I have regarding this:-

1. How do you research a company from scratch?
2. What financial metrics should I focus on first?
3. How do you keep up with market and economic news?
4. What beginner mistakes should I avoid?

How do I leverage AI in this?

I'd really appreciate any advice or resources. Thanks!

Hi Folks!!

I did great qualitative brand management/influencer work at my startup internship, but my B-school requires a rigid, data-driven "Mixed Methods" quantitative report. I have 4 days left at the office to extract data. Help me figure out what numbers to pull and how to frame a "Research Gap!"

**The Situation:** I’m wrapping up a 2-month summer internship at an early-stage D2C sustainable products startup. I functioned in a 360-degree brand management role. My core work was entirely qualitative and execution-based:

**Influencer Marketing:** Scouted 80+ profiles, successfully executed campaigns with 10 based on strict organic metrics.
**Customer Discovery:** Conducted 30+ direct customer calls mapping out qualitative feedback on product durability/design.
**Brand & PR:** Revamped visual aesthetics, directed video content, and pitched to HORECA/ESG publications.

**The Problem:** My B-School’s evaluation committee is strictly mathematically driven. Their guidelines mandate statistical tools (Regression, ANOVA, etc.) and hypothesis testing, explicitly stating: *"Avoid purely qualitative studies."*

**My Ask:** I have 4 days left before my access to the company's backend data is gone. Has anyone successfully quantified qualitative marketing work (like influencer metrics, PR, or customer calls) for an academic thesis?

I am struggling to frame a solid "Research Gap" and figure out exactly what numbers I need to download *now*. If anyone is willing to let me pick their brain, I can share specific metrics over DM. I'll do all the heavy lifting, just need some strategic direction!