r/Marketresearch

We do a decent amnount of buyer calls around earnings and I’m running into a different problem now that we’ve been doing it for a while the calls are useful but every quarter the sample shifts a bit and the conversations go in different directions. 1 quarter we get deep into pricing and next quarter half the calls end up being about implementation.

Makes it harder to tell whether buyer sentiment really changed or we just asked different people slightly different questions

What do you do to keep enough structure in recurring checks that you can compare what changed without making every call follow the exact same script?

Rumour has it that Qualtrics is laying off Forsta staff and looking at dumping the platform, with an agressive push to move remaining users to Qualtrics. Has anyone else heard this or is it just?

Hi all! I’m comparing a few qual platforms for recurring project work and I’m trying to get a sense of subscription based pricing before having to sit through a bunch of sales calls. We typically run around 1-5 projects a month, although it really varies quite a bit, so I’m hoping I can find platforms that offers a year long license instead of project by project pricing, but ONLY if the costs actually make sense. We mostly do asynchronous diaries with the occasional live interview or focus group.

For those of you using platforms regularly, which ones do you feel offer the most reasonable pricing for what you actually get?

Thanks everyone!