u/rhydo_fuel

Hey everyone. A long time ACG fan here. Is anyone else a little underwhelmed by the new approach? I can’t help but feel that ACG and Nike trail have merged for efficiencies / to save costs, with new Nike trail season shoes (that would have been released anyway) now just come with an ACG logo slapped on them. The new Zegama trails are just the latest Zegamas that would have been released anyway. And yeah they’re kind of cool, but not that cooler or better for having an ACG logo. I fear that this new approach is just turning ACG into another running brand, and for me it was always broader than that. It feels a little commercial and cynical no? Also. Has anyone got a new ACG t shirt recently? The general materials/quality/fit feels way off. Not the nice thick cotton I’ve been buying for years now. Thoughts???

So it was my bday yesterday and my wife and I are strolling along Bond Street (we live in London) to a lunch we had booked (without kids 🥳) but we’re super early and have time to kill - and so I’m like can we pop into Grand Seiko - as I’m a watch guy and have always fancied a shun-bun. I was in Japan last year and didn’t pull the trigger - mainly because I’d spent too much on clothes etc and it just felt too indulgent. Anyways my wife is very encouraging and we go in and a lovely guy called Paul sets us up and is very friendly and helpful and to cut a long story short we walk out with a shun bun - which is beautiful. Not only that but because it was my bday they throw in a maneki-neko which I thought was such a great touch. I have it in my office and it’s a great memento. Incidentally the week earlier I had bought a day date for my wife at Watches of Switzerland. The only time I had purchased a Rolex from a dealer rather than grey. And whilst the experience wasn’t bad - it wasn’t special at all. I know this isn’t an original insight - but having the two experiences virtually side by side was super interesting to me. We all love Rolexes sure but the brand experience at Grand Seiko with the gift etc means that right now my shun-bun is by far my most special and meaningful watch.

NEW ACG DIRECTION CONCERNS