Schlitz is no more
Pabst brewing, which owns the rights to schlitz announced that they are ending production of the label.
Personal opinion here: I think the decision of discontinuation is coming from AB inbev. For those that dont know, pabst doesnt have their own brewery. They contract to another brewery and for the last few decades it had been with coors but last year they switched to ABinbev, now here's where my opinion comes from.
During covid, both MC and ABinbev discontinued over 150 sku's because supplies of aluminum and glass were stretched thin. The only brand i know of that was disco'd was olympia beer. I'd chalked that up to covid. Alot of companies are the time stopped making slower-selling products so they would have enough supplies to make the high-volume products. Lets fast-forward to today; Bud took a big profit hit due to the transgender bud can backlash. Sales have decreased so much for bud that they sold off most of their craft beers, shut down a few breweries and sold off a few more. A few months ago, stag beer was discontinued. Stag was a other cheap beer, which juat so happens to be a competitor of natty and Busch light. Now we have schlitz being disco'd, which also competed against buds cheaper options.
Bud has the capacity to make it, they're choosing not to. People are still asking for it/buying it. Here's an example of how bud will fuck over the competition. Ages ago, a craft beer brand by the name of lagunitas bought their glass bottles from an AB-owned bottle factory. Over time, lagunitas was hearing stories from their buyers that their bottles would break randomly, at the slightest hit, when other beer bottles could fall onto the ground and not shatter. So lagunitas sent a few guys out to investigate why this was happening. What they found out was that AB told the bottle factory to sell the bottles that didn't pass inspection to lagunitas. True story: i heard that from a district sales manager that used to work for lagunitas.