Is it a mistake to take a winning ad, and put it in a new campaign for the purposes of testing?
Hi guys,
So I've got a couple 'high performing' ads which I want to continue to do further testing on.
Here are the stats:
One has $338 spent with a 1.8 roas
One has $111 spent with a 1.2 roas
One has $6 spend with a 5.6 roas (lol)
I'm scared to touch number 1 because it's been what's helping my business grow, but also worried about fatiguing (1.7 frequency). Let's say I wanted to test variables like advantage placement vs manual, or advantage creatives vs all of them off, would I be screwing myself by touching it and messing around?
If I take the ad number 1, and duplicate it into a new campaign with 2 ad sets testing different landing pages, SHOULD I end up with roughly the same results as now?
I'm sorry if I'm not being clear enough, this is still new to me and I'm sure I'm not making any sense lol. Thanks in advanced.