Can someone please just clarify whether I am right or wrong about these email marketing pitfalls
(Image is a sample of my email design) I have been doing email marketing for my business for a few years through Flodesk now and just really want to grow to the next level. I came from a design and advertising world, but not email design.
I am having a really tough time though clarifying the system that is best for me and it has been hell trying to find what the actual industry standard is for high level email marketing. Here are the dilemmas I am facing that I just can't find the right answer on for what actual industry professionals use.
- UPLOADING A DESIGN: Image spliced uploads into OR html export? Which one?
- EMAIL PLATFORMS: I am planning on using Sendgrid. Flodesk is cute, but not robust enough for me and I hope to use Email API if my booking platform allows it.
- DESIGN PLATFORMS: I am familiar with Adobe suite, but use canva now to design as one big image. Is Figma better? Is there something else I should be using?
Please just let me know if I am on the right track. I watched a youtube video of this guy who exported and spliced up his entire email through Figma and uploaded the images. Then each section could have its own link and not be one big image. But does that affect the email getting sent right to spam filters?
I have 10 years experience in advertising media and copywriting so the emails LOOK great, but I just want to make sure they actually get read and experienced correctly.