getting backlinks without paying
hello, im a beginner whose part of a company whose products focus on gifting, and my boss does not like paying for PR, and most of our news contacts only ask for cash in exchange for an article, so what else can i do?
my boss is making me take our competitors highest DR backlinks and get those as well, but many of them, if not articles, are sites where you sign up for something and get a profile. im seeing people talk about how if backlinks are free theyre low quality, so is doing that actually worth it?
when it comes to doing exchanges with other websites, what value could i provide for them other than an a collab or a link on my blogs? (i am a new employee and i dont think im at the liberty to be featuring other brands since i only handle blog-writing there)
thanks a lot!