u/steadystrum

I have a series of POD shirts that I am designing and selling on my own website (not Etsy or Amazon). I have the start of traffic - about 500 unique visitors a week. I have other things on the site like a blog and some learning tools, so the traffic isn't necessarily targeted towards the shop, but I feel like I'm getting enough traffic that there should be more interest in the shop.

With that being said, I'm having a hard time getting the site visitors to actually buy something. I've gotten feedback from numerous people in person that they like the designs.

Is Facebook Ads the best approach to get targeted traffic? Any other avenues worth exploring to get more targeted traffic?