Measuring ChatGPT ads performance is proving impossible right now
We just wrapped up our first ChatGPT ads test for our B2B tool, and we're scratching our heads at the results. We definitely saw a 20% jump in signups during the campaign, but GA4 shows zero ChatGPT referrals. Everything's shown as direct or organic search.
Is it possible to show the impact of ChatGPT ads at the moment,, or is it still early?