We spent 2 months building for GoHighLevel. Want to ask the community for some honest advice
We came into the GoHighLevel ecosystem from a completely different world. We are #1 in our niche with an existing audience. We understood that audience deeply. We knew what they needed before they asked. But in GoHighLevel, we started from zero. The audience was new. We didn't know what people were struggling with.
So we did what we always do when entering unfamiliar territory. We read everything. For the last two months, my team and I joined the official GoHighLevel communities and countless unofficial communities on Facebook, Skool, Discord, Reddit, etc. The purpose was to find problems we could solve for the GoHighLevel ecosystem. Before we could serve anyone, we needed to demonstrate we understood the platform.
We are a product-focused company at heart. Most of us are developers, designers, and technical marketers. We noticed there was no native way to generate an llms.txt file for GHL-hosted sites. It's important for AI visibility. Nobody had solved it. We built the LLMs.txt Generator for GHL. It automatically generates and deploys llms.txt on GHL websites.
We noticed that connecting GHL with a self-hosted n8n instance was complex. We built the n8n GHL Bridge, a token broker that makes the connection simple.
We also noticed that GHL blog posts had no comment functionality. The feature request had hundreds of upvotes in the community with no sign of shipping from the GHL team. We built a comment solution for GHL blogs.
And because we kept hearing from people who loved GHL for CRM and automation but wanted more control over their website, we started talking about headless GoHighLevel. Using modern frameworks like Astro for the website and GHL for CRM, automation, and backend, we built a template to demonstrate it works. Our own site also runs on exactly this setup.
We were not doing this to make money immediately. All of these are free and open source. We were doing it to understand the ecosystem.
After two months of building, reading, and observing, I found lots of non-technical coaches and consultants are in the GHL eco-system. They love the promise of GHL. One platform, replace five tools, everything connected. They sign up excited, ready to finally get their business running properly. And then GHL shows them the dashboard, and they feel overwhelmed trying to learn the technology.
They could see how powerful GHL is, but understanding how everything connects together feels impossible. They have expertise to share, a program ready. The tech is standing between them and their clients. And we decided to serve this audience.
After all of this research, I can now describe exactly who we want to work with.
- The coach who is brand new to GoHighLevel. They signed up. They are watching tutorials. They are three weeks in and nowhere near launching. They need a complete setup built correctly from day one so they can stop thinking about tech and start thinking about clients.
- The coach who is migrating from another platform. They are on Kajabi, ClickFunnels, or WordPress. They have heard about GHL and like what they hear. But migrating feels terrifying. They need a migration partner who can move everything without disruption.
- The coach who is already on GHL but stuck. The setup is done, but something is wrong. They need an expert to audit what they have, find what is broken, and fix it.
I want to be honest. We are two months into the GHL ecosystem. We are still learning this audience every day.
Whenever we find any post from a coach looking for something, we try to build it on our own so that we can learn and demonstrate that we built this.
I found when someone posts a job, they look for previous work. It's tough to get a client when you don't have any previous clients in this space.
We want to ask the community for some honest advice. If our approach of building free tools to understand the ecosystem is right, how do we transition into landing our first actual clients? What is the best way to find those first projects without being spammy or breaking community rules?
Our team of developers, designers, and technical marketers are learning GHL regularly. We purchased the GHL certification course and a few teammates are finishing it up now.
Would love to hear your suggestions on how to tackle this next step.
I hope this is going to be a good journey with GoHighLevel.