Small business blew up on social media, getting overwhelmed.
Hey guys, we started a small business a couple months ago, it involves doing a monthly drop of a limited amount of handmade items. The first month was slow, no followers, a couple sales, going off Etsy. We had a video blow up on Facebook and got around 40k followers. Each video we post gets anywhere from 100-600k views (trying for monetization). While absolutely incredible, we are starting to get some social media fatigue. Responding to hundreds of PMs daily, answering the same questions over and over (our pinned post has all of the answers). We’ve switched to Shopify and we’re still learning it. I guess I’m just asking advice on what to do. Do we start ignoring people? Stop replying to all comments? It’s to the point where our little side business that we started for fun and some vacation money, is now the major household stressor. I know this might be small potatoes to some, but it’s not something we ever saw coming, and while truly thankful, we are spent. Thank you for any advice you might have!