u/thecopyguy1

I know this probably goes against every piece of advice you've ever heard about LinkedIn, but hear me out.

Personalization has been run into the ground. Every founder/manager you're trying to reach is getting bombarded by personalised notes in their DMs.

SDRs are now using AI and they're sending personalised notes at scale.

Your best bet: skip the note.

Try this instead:

1. Send them a connection request.

2. If they accept, that's your first touch point. Stay put.

3. Engage with their content for the next few days. Get your name on their notifications tab. Now, you're not a complete stranger.

4. Drop a DM. Something very simple like: "Thanks for the connect, I appreciate it. Good to be in your network."

That should get a conversation started.

The least salesy approach is sometimes the most effective one.

Who would've thought?

(Context: I run a LinkedIn ghostwriting agency and I ask these before writing every single post.)

1. Why should anyone care?

If your post only matters to you, it won't land. Anchor it to something your audience feels. It could be an industry frustration, a question, maybe a belief they already have. Something that makes people in your industry share it on their group chats.

2. Would you stop scrolling for this?

Most people don't read LinkedIn posts, they scan. Your first two lines decide if they'll stick around. So if you think your hook won't hit, rewrite it.

3. Does it sound like you?

The fastest way to lose trust on LinkedIn is to sound like everyone else. Stuff like robotic writing, generic advice, and obvious clichés. It'll make your post easy to scroll past.

If you can say yes to all three, you're already ahead of most of what gets posted.

And if you can't, fix that before you hit publish.

(I run a LinkedIn ghostwriting agency, these are the same questions I ask my clients.)

1. What's a client question you've answered 50 times this year?

2. What's the biggest misconception about your work?

3. What's a painful mistake you made that your audience can avoid?

4. What do most people in your industry get completely wrong?

5. What's one lesson from outside business (sports, travel, family) that shapes how you work?

6. What was the hardest decision you made this year, and how did you choose?

7. What's one process or system you swear by and why?

8. What's the most underrated skill in your industry right now?

9. What's a belief you had starting out that turned out to be false?

10. What do you want every new client to know before working with you?

Answer these and you'll have 10 posts ready to go.

I've written posts that did 100,000+ impressions.

I've also written posts that got 17 likes and died quietly.

For better or for worse, I know a lot about what works on LinkedIn.

So. Ask me anything.

LinkedIn. Content creation. Ghostwriting. Personal branding. Whatever's been on your mind.

I'll answer everything.

Hi everyone,

I run a remote LinkedIn marketing agency and I'm planning to work from Chiang Mai in June.

I have a few questions:

- Is rain going to be a concern? I intend to work in the afternoons.

- Networking is one of the big reasons why I want to work from Chiang Mai. Are there any remote workers in the city during shoulder season or do most of them leave?

- What area should I pick for accommodation? Nimman or Old Town?

I'd appreciate any advice you can give, thank you.