I noticed people use TikTok and Google Maps to find beaches, so I’m testing a niche discovery product
I’m testing a niche travel discovery product and wanted to share the thinking behind it, since I’m trying to figure out whether the pain point is real or if the niche is too focused.
The idea started last year when some friends were visiting Greece and wanted to find good beaches.
Their discovery process was basically:
- search “beaches” on TikTok
- open Google Maps
- click through random travel guides
- ask locals if they happened to know the area
That generally works, especially for the popular beaches, but it breaks down when you have a specific situation in mind.
For example, people do not always want “best beaches in Greece.”
They want things like:
- sandy beach in Corfu with parking nearby
- calm water near Naxos with a taverna
- quiet beach in Crete with shade
- family-friendly beach that is not packed in August
- beautiful beach that does not require a 4x4
I realized there was a gap between generic travel content and actual intent-based discovery.
So I started cataloguing beaches with practical details like sand vs pebbles, shade, parking, tavernas, water conditions, crowds, access difficulty, photos, and map location. Then I built a natural-language search layer on top so people can search by what they actually want instead of browsing generic blogs.
I also added some guide-style content for SEO, but the main thing I’m testing is whether a very narrow search experience can beat generic content for a specific travel use case.
Current status:
- free product
- no signup
- around 500 views per week
- started ranking on Google even though I initially made it last September, but just last month I discovered a huge bug so it got wrongly crawled and never ranked
- mostly trying to understand if people find this useful enough to come back or share it
The questions I’m thinking through now:
- Is this too niche, or is the niche the reason it might work?
- What would you test first for monetization?
- What metric would you care about most at this stage: traffic, repeat usage, email capture, search volume, affiliate intent, or something else?
- How would you approach distribution beyond SEO, Reddit, and basic social posting?