u/toronadobk

For those of you running Meta ads to drive Spotify conversions in the common 'Tier 1 / Tier 2' structure, what countries are you seeing most of your click-thrus and streams come from?

I appreciate the marketers who are teaching indie artists how to run these themselves, however I often find this piece glossed over when it comes to their suggested results -- that the ads will likely optimize towards lower-cost regions

Of course these are broad prospecting strategies -- and we are in a global streaming economy where we appreciate fans/listeners from everywhere -- but I question the impact of incremental streams from far-away places as a component of true audience development.

(I'm based in the US fwiw)