![Music Video Mania #29: "On My Way" (or, the Alan Walker Music Video Universe) [Singles #4]](https://preview.redd.it/yf8752liazjh1.png?auto=webp&s=64e006120038d5e40719c70b2674e31af7cac9e5)
Music Video Mania #29: "On My Way" (or, the Alan Walker Music Video Universe) [Singles #4]
Oh boy was this this song a bigger rabbit hole than I was prepared for. When I first started preparing this whole series last year, I noticed that "On My Way" had two music videos and thought that'd be interesting when the time came. But now that we're here, there's a lot more to unpack with these videos than I'd realized!
Okay, super basic background: "On My Way" is a song by the DJ and producer Alan Walker, with vocals by Sabrina as well as the singer Farruko. It was released on March 19, 2019, and was a partnership with the video game PUBG Mobile (a survival game where you are dropped into an arena full of weapons and have to be the last one standing amongst 99 other players), with the song being used as the event theme for the game's first anniversary. The song never appeared in any of Sabrina's albums, but was eventually included Alan Walker's 2021 album World of Walker.
On May 10, 2019, Alan Walker released a "Choose Your Path" teaser video, linking to two separate videos:
- The official video, released a couple months earlier, the day the song came out. This video was directed by Kristian Berg and stars Susanne Karin Moe. Full credits can be found here.
- An official alternate video, which includes footage of Sabrina and Farruko (as well as footage relating to the official video), released the same day as the teaser. This was directed by Alexander Zarate Frez. Full credits here.
What I've learned is that this official video was the first installment of a 'trilogy' of Alan Walker music videos: Alone, Pt. II (with Ava Max, December 2019) and Heading Home (with Ruben, April 2020). What's more is that this trilogy is just part of a more elaborate series of music videos with overarching storylines and narrative elements, that Alan Walker has been crafting since 2015 and still to this day. I can't begin to explain them, but here is one YouTuber's attempt to decipher the timeline of events across the videos. That's the nuts and bolts of the music video, but it seems like this is a very elaborate project.
Discussion questions:
- Which music video do you prefer, and why? (Saying you prefer the alternate version because you can see Sabrina, while valid, is cheating! 😜)
- This is the second time we've seen an artist release two videos. How do you feel about that artists doing this?
- What are your favorite visual elements of these videos?
These questions are meant to be a jumping off point for potential discussion, but not a restriction. Feel free to share any thoughts you have, as responses to these questions or more organic reactions!
Come back next week for more Music Video Mania, and stay tuned for when we rank all of the music videos from her standalone singles THIS FRIDAY. Polls are still open for all the cycles we've discussed already: