How to avoid landing in Spam folder?
I am writing to seek expert opinion / advice on best practices to follow when it comes to cold-outreach, what works for you, what does not work for you.
Bit of context: I am planning an initial cold-email outreach campaign with a sample size of about 50 businesses (I plan on increasing the sample size in the future if the outreach yields some results). However, since this is my first time doing a cold-outreach I am looking for practical tips. Based on some of the advice I saw earlier, I have separated my cold-outreach domain from main business domain, have created a google workspace / mailbox given that my scale is really small I thought cold email platforms are an overkill. I have been trying to warm the mailbox by send 1-2 emails to my other personal addresses and noticed consistently that my emails land in spam for outlook consistently (for google addresses it is fine). Any tips or practical advice would be highly appreciated.