u/used222that

wrong click, mad at it at 3am, laptop died, anything. curious what yours was

stolen, used without paying, left on read for a year, anything. curious what people have been through

151,420 emails that carried a pack of beats, from 543 producers, sent between january and september. all anonymised, just counts.

a "play" means the artist pressed play through the link in the email. we ignored email opens because most of them are apple and gmail bots, so every number here is a floor.

about 5% got played. 7,738 out of 151,420.

smaller packs get heard more

beats in the pack	plays per beat	beats played at least once
1-3	1.27	89%
4-6	1.14	80%
7-10	0.99	72%
11+	0.58	41%

in packs of 11 or more, most beats never get played once.

when they play

monday to thursday is 61% of plays. friday and saturday are the slowest days. by hour the peak is 20:00 utc, and 15:00 to midnight utc is 56% of plays. most of the senders are in europe, so that's mostly evening there.

follow ups

of artists still silent when a follow up went out, 0.5% played in the next 7 days. in campaigns with no follow up, 1% did at the same point. small sample (172 campaigns) and not a controlled test, but we see no lift from follow ups at all.

source: vvault, the app i work at. producers send beats through it and see who plays them. happy to pull other numbers if you want something specific.

a few days, a week, never? and what do you actually write in the follow up?

3, 5, a whole folder? and do you change the pack for each artist or send the same one to everyone?

one link, a zip, a few mp3s, dms, email? and what gets something deleted before you even listen?

people argue both ways on this. some say a tag protects the beat, some say artists skip anything tagged. what do you do, and has it ever backfired?